I was giving a ride to friend the other day. I always keep a book on the co-driver seat since it’s usually empty (yes, I know, not very eco-friendly to a drive an empty car daily – in my defense, public transportation in Cyprus is practically non-existent and I am scared of motorbikes, so…). My Read more about Something’s Gotta Give #36: People vs finance[…]
They say that you shouldn’t judge a book by its cover. Which is probably correct. They also say that, in general, appearance doesn’t matter. Which is also probably correct. Should appearance matter? For rational people appearances don’t matter. All they care about is getting what they want. Continuing on from the example of the book, Read more about Something’s Gotta Give #23: But the cover matters![…]
I have oftentimes said through this blog, as well as via other means, that the more technology is advancing, the more intrusive, not to mention abusive, marketing professionals are becoming. From the spreading of the printing press in the 1500s, to the advent of nation-wide telephone systems in the 1900s, to mass e-mail marketing in Read more about Something’s Gotta Give #6: New age marketing[…]